Privacy Policy
Effective Date: 01.05.2025
This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.4minutespastmidnight.com (the “Site”).
Who We Are
4 Minutes Past Midnight
Bristol, United Kingdom
Email: contact@4minutespastmidnight.com
We are committed to protecting your privacy and complying with applicable data protection laws, including the General Data Protection Regulation (GDPR), UK GDPR, and the California Consumer Privacy Act (CCPA).
Personal Information We Collect
1. Device Information
When you visit the Site, we automatically collect information about your device, such as:
- IP address
- Web browser type and version
- Time zone
- Referring/exit URLs
- Pages viewed and interactions
- Cookies installed
This “Device Information” is collected using:
- Cookies – small data files stored on your device.
- Log files – track actions and collect technical data.
- Web beacons, tags, and pixels – used to understand site usage and marketing effectiveness.
For more information about cookies and how to disable them, visit: www.allaboutcookies.org
2. Order Information
When you make or attempt to make a purchase, we collect:
- Name
- Billing and shipping addresses
- Payment details (e.g., credit card or PayPal info)
- Email address and phone number
- Account login details (if applicable)
We refer to Device Information and Order Information together as “Personal Information.”
How We Use Your Personal Information
We use Personal Information to:
- Fulfil and manage orders, including shipping and payment processing
- Communicate with you about your order
- Screen for fraud and risk
- Provide customer support
- Improve website performance and user experience
- Send you marketing communications (if you opt in)
Sharing Your Personal Information
We share Personal Information with third-party service providers as necessary:
- Google Analytics – for usage insights: https://policies.google.com/privacy
Opt-out: https://tools.google.com/dlpage/gaoptout
- PayPal – for payment processing: https://www.paypal.com/webapps/mpp/ua/privacy-full
- QUIC.cloud – for caching and content delivery: https://quic.cloud/privacy-policy/
We may also disclose your information to comply with legal obligations or defend our rights.
Cookies and Tracking
We use cookies to:
- Remember your login and preferences
- Track basket contents
- Improve performance and personalise your experience
- Show relevant advertisements
LoftLoader Pro Cookies
This site uses LoftLoader Pro to show a loading screen once per session:
- These are session cookies and include no personal data.
- Example: loftloader_pro_once_per_session_visited
Learn more about managing cookies: https://www.aboutcookies.org/
Embedded Content and Third-Party Services
Articles or pages may include embedded content (e.g., YouTube videos, images). These third-party services may:
- Collect data
- Use cookies
- Track interactions, especially if you’re logged into their services
We are not responsible for their privacy practices.
Behavioural Advertising
We may use your Personal Information to deliver targeted ads. You can opt out using:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
- Digital Advertising Alliance opt-out: http://optout.aboutads.info/
Do Not Track
We do not alter our data collection practices in response to “Do Not Track” signals from browsers.
Your Rights
If you are a resident of the EU, UK, or California, you have the right to:
- Access the data we hold about you
- Correct or update your personal data
- Request deletion of your data
- Withdraw consent to marketing communications
To exercise these rights, contact us at contact@4minutespastmidnight.com
Data Retention
We retain Order Information for up to 6 years (for legal and tax compliance), unless you request its deletion earlier. We also retain comments, account details, and support interactions as long as necessary for administrative purposes.
Minors
Our Site is not intended for individuals under the age of 18. We do not knowingly collect data from minors.
Data Transfers
If you are located in the European Economic Area (EEA) or the UK, please note that we may transfer your data to countries (including the US and Canada) that do not provide the same level of data protection. We use appropriate safeguards such as Standard Contractual Clauses.
Automated Decision-Making
We do not use your data for automated decision-making or profiling.
Security Measures
We take reasonable technical and organisational precautions to protect your data, including:
- Secure server infrastructure
- Encryption of payment transactions
- Restricted access to personal data
Changes to This Policy
We may update this policy periodically to reflect changes in our practices, technologies, or legal requirements. Changes will be posted on this page with an updated effective date.
Contact Us
If you have questions, concerns, or would like to exercise your rights, contact us at:
Email: contact@4minutespastmidnight.com
4 Minutes Past Midnight
Bristol, United Kingdom
